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Wednesday, October 8 • 10:15 - 11:00
Seven Secrets to Smart Marketing without a Smartphone

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Seven Secrets to Smart Marketing without a Smartphone

Some people believe technology will change Africa. We believe Africans will change technology.

We explore how we have used some of these technologies on the path to purchase in South Africa by developing loyalty in a commoditized market, as showcased by some award winning campaigns and the 7 secrets for Smart Marketing without a Smart phone.
Speakers
avatar for Candice Goodman

Candice Goodman

Chair Emeritus - South Africa, Mobile Marketing Association
The WHY, WHAT and HOW to use Mobile Marketing in Africa “Some people believe technology will change Africa. We believe Africans will change technology.” We explain how some of the African home grown technologies work (without necessarily making use of smart phones), review... Read More →

Wednesday October 8, 2014 10:15 - 11:00 SAST
Room 3 Sci Bono
  Mobile and Emerging Markets

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