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Thursday, October 9 • 10:15 - 11:00
Moving through the crowd

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Moving through the crowd

Social media marketing, once the next big hope for marketers, is not living up to the hype. Often overpriced and too broad in its scope, social media is failing to deliver meaningful one-on-one engagement.  Enter the next phase of the digital evolution – platforms that support crowdsourcing while allowing brands to move into the crowd and speak to individuals, for personal, authentic engagement. Andre Hugo, CEO & co-founder of new microjobbing platform M4JAM (money for jam) examines the new disruptive force in digital communication on WeChat, explaining how marketers can tap into the collaborative economy to create meaningful one-on-one conversations with customers that connect across their on and offline experiences.

avatar for Andrew Hugo

Andrew Hugo

Andre Hugo has over 22 years of business startup experience, as well as extensive digital marketing, legal, commercial, leadership and finance experience – both locally and in Australia, Asia and Europe. He joined Deloitte in 1995 and quickly rose through the ranks holding titles... Read More →

Thursday October 9, 2014 10:15 - 11:00 SAST
Main Room Sci Bono

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