When it comes to e-Commerce is seems all the talk these days is about User Interface (UI) and User Experience (UX) but what's happened to the Customer Experience (CX)? It seems that the most important success factor in e-Commerce has been forgotten. I hope to provide insights into the complexity and importance of CX, how technology is used for great CX and debunk the myth that as long as your website UX is great, you'll have e-Commerce success.
