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Wednesday, October 8 • 12:15 - 13:00
Connected commerce – The rise of the consumer seller

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Connected commerce - The rise of the consumer seller

Media executives love the words a rallying cry, an end and a means. However we tend to ignore the fact that there are two definitions to the word. We’re quite familiar with content as a noun – material held within a website, app or other medium. We’re much less familiar with “content” as an adjective – satisfaction. Willingness to accept something as it is. While we may not use this form of the word nearly as much, there is no hiding the fact that we are quite content as media executives. What's next for content?

avatar for Johan Nel

Johan Nel

Country Manager: Gumtree South Africa, eBay Inc

Wednesday October 8, 2014 12:15 - 13:00 SAST
Room 3 Sci Bono

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